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WELCOME TO NACBA’s 33RD ANNUAL CONVENTION!
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How We Generated 5,000 Paid Leads on TikTok & Instagram—Why They’re Gold and How You Can Do It Too
Thursday April 24, 2025 5:15pm - 6:00pm PDT
Dolby Ballroom Salons 4-6
1. The Power of TikTok & Instagram for Bankruptcy Leads
  • These platforms aren’t just for entertainment—they’re goldmines for lead generation when you know how to use them.
  • We targeted people struggling with debt, using relatable, high-engagement content that speaks directly to their pain points.
2. Viral Content That Drives Action
  • We created authentic, short-form videos that educate, empower, and convert.
  • High retention + high engagement = the algorithm favoring our content.
  • Ads and organic content positioned bankruptcy as a smart financial reset, not a failure.
3. Turning Viewers Into Paid Leads
  • Every post had a clear call to action:
    • “DM us ‘debt help’ to get started”
    • “Click the link in bio for a free debt review”
    • “Comment ‘help’ and we’ll reach out”
  • We funneled traffic to our website and captured leads through an easy intake process.
4. Why These Leads Are So Golden
  1. They’re engaged. Unlike cold leads, they’re actually looking for help.
  2. They trust us. Our content builds credibility before they even reach out.
  3. They convert. They’ve been watching information on bankruptcy—they understand the facts.
  4. They’re not ashamed. There’s no stigma because they’re discovering the solution on social media.
Speakers
avatar for John Orcutt

John Orcutt

Managing Attorney / Co-owner, Law Offices of John T. Orcutt
Ins and outs of any and all aspects of building and running a high volume consumer debtor bankruptcy law firm...and anything else they want to talk about. LOL We do both Chapter 7 and 13, and prior to COVID, filed approximately 230 cases per month. I love what I do for a living... Read More →
avatar for Adrienne Hines (Baker)

Adrienne Hines (Baker)

Partner, KWHD&W
With almost 30 years of legal experience, Attorney Adrienne Hines has transformed "bankruptcy" from a daunting word to a powerful tool for financial wellness.Pioneering the digital realm, Adrienne uses TikTok and Instagram to debunk bankruptcy myths and boost financial literacy for... Read More →
avatar for Philip Tirone

Philip Tirone

720-System Strategies
Philip Tirone has a unique background in creating an emotional bond between a company and its target client base using non-traditional direct marketing technologies, powerful written-word strategies, and data analytics. 720 System Strategies integrates self-managingtechnology into... Read More →
Thursday April 24, 2025 5:15pm - 6:00pm PDT
Dolby Ballroom Salons 4-6 5th Level

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